Loading ...Sponsored Post: Why is it Worth Scaling an Online Business in Arab Countries?
Many international companies look at Arab countries with interest as it’s a huge market with high purchasing power, enormous potential, and technological development in business. The most developed countries in the Middle East include the UAE, Qatar, and Kuwait, but the big international brands that enter the Arab market consider Saudi Arabia as the most promising.
Benefits of doing business in Eastern countries
First, the Arab countries have the youngest population. The average age here is 30, and more than 50% of the population is under 25, which is a good audience for those who sell electronics, gadgets, and food. For example, the share of Nutella customers in Saudi Arabia is very high – Arab families have made the product part of their daily lives. Often, even coffee on the street is served with the addition of chocolate-nut paste.
Secondly, now Arab countries try to depend less on oil and attract more investments. For example, the UAE administration offers ideal conditions for online business: there is investor protection, virtually no taxes, a developed IT infrastructure, ultra-modern logistics, and a solvent population.
How to promote a business project with the help of digital marketing?
In the Arab countries, the share of Internet penetration and the activity of using social networks are among the highest in the world.
A universal tool for introducing a new brand to an audience is content marketing. Often, numbers and statistics are more important than content, so it’s needed to constantly apply a mix of marketing measures: buy real Instagram followers, set up targeted advertising, do mutual PR, hold marathons, etc.
In the East, it’s customary to listen to the advice of authoritative people, so cooperation with bloggers is an effective promotional tool. Authority does not have to be equal to millions of subscribers. Often, working with micro-influencers gives better results because they are more niche, have closer contact with the audience, and their content is not overloaded with advertising. This is an effective way to convey to the audience the essence of a new product, increase brand awareness, and scale sales.
In the case of attracting traffic to your social media page, make sure you build a strong positioning: you regularly generate quality and useful content, buy Instagram followers and other popularity metrics, and set up advertising campaigns. Try to continually reinforce your strategy with new advertising tactics: use search engine optimization, contextual advertising, as well as mailings via e-mail or business WhatsApp accounts.
Internet marketing in the UAE is a fresh trend, and the doors for e-commerce are open quite wide and welcoming here. You can sell goods online, package and deliver in cooperation with logistics services. The Emirates have long been recognized worldwide as an ultra-reliable and promising platform for creating online businesses of various sizes – you can open an online store in this country targeted at the Dubai market, or organize an entire international marketplace. By opening a marketplace, it’s possible to combine offers from sellers and match them with online buyers. All kinds of booking service, training courses, and much more are also promising solutions.
Entering the Arab market requires an understanding of the local characteristics of doing business, taking into account religion and laws. It’s important to adapt international creatives to local specifics and take into account key holidays. Thanks to the culture of gift-giving and family celebration, purchasing power during the holidays increases significantly. Gender identification in the online space of these countries is very blurry, so when advertising your product, you do not need to set narrow demographic boundaries.
As a result, for successful business in Arab countries, it’s important to identify the peculiarities of countries and regions, study the competitive environment, and combine different strategies of digital marketing, adapting them to the cultural mentality.
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