Haifa, now representing Canon’s #Liveforthestory campaign in the Middle East, invited a young audience to share moments of their life as part of the company’s brand re-launch. Three winners – Yousra Mahdi from Jordan, Fouad Mofleh from UAE and Sabine K.Sebaali from Lebanon – have been selected to travel with her to Oman, Jordan and Morocco and will join her in upcoming videos.

Haifa added, “I believe with the power of the Internet and social media each person owns a mic and a platform, it is an open communication, a creative dialogue that one can have with their audience which makes it really powerful and beautiful!”

Her audience, mainly youth between the ages of 17 and 35, are from various countries, including Saudi Arabia, Morocco, United States, Malaysia, Indonesia and Turkey.

Asked about her impact on social media, she said: “I was able to change stereotypes that have accompanied Arab Muslim women for centuries. I showed that women have a voice that should be heard loud and clear, and they have a choice to pursue their hearts’ greatest desire, and the power to make anything happen.”

On her future goals, she says she’ll continue to travel but may also write a book or host a TV show.