SOURCE: MOROCCO WORLD NEWS

BY: AMAL EL ATTAQ

Rabat – The famous clothing brand Zara took Moroccan style as a reference for its new spring-summer 2019 collection.

The Spanish ready-made giant Zara, under the direction of Fabien Baron, unveiled its spring-summer 2019 women’s collection, inspired by the bohemian spirit of North Africa, especially Morocco.

According to the marketing manager of Zara, Steven Meisel, Morocco inspired the company with the typical colors of the dunes, sunsets, and desert of the country.

The collection features models Lexi Boling, Amanda Murphy, Anyelina Rosa, Veronika Kunz, and Vittoria Ceretti on powerful and poetic performances in natural tones.

Beige is set to be the key color of the collection, mingled with various derivatives of red.

Talking to the press, Steven Meisel said that “the brand offers a journey through time and space through this collection that highlights the peace of the Moroccan desert.”

Turbans, leather sandals, slippers, large earrings, and golden belts are the accessories of this collection. “This collection reminds us of the warmth and tranquility of summer,” added Meisel.

It is not the first time Morocco has inspired the brand. For its spring-summer 2018 collection, Marrakech was Zara’s source of inspiration. Zara offered a series of caftan and babouche dresses reminiscent of Moroccan traditions.

Several names in international fashion have drawn their inspiration in Morocco, especially from Marrakech and Chefchaouen, the blue pearl.