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Houston’s First Moroccan Hammam Delivers Spa Experience with a Heavy Dash of Culture

posted on: Mar 17, 2020

SOURCE: HOUSTON CHRONICLE

BY: BRITTANY BRITTO

For a 14-year-old American girl who had never been outside of the country, moving to Casablanca with my family was a culture shock. It was also a gift: Thinking back to my time in Morocco, I’m grateful for the warmth and hospitality of the people, the cuisine, the music, and yes, the baths.

For two years, my family lived next door to a public hammam, which in Arabic, literally means bath.

During the weekends, people flocked to the bathhouse. Men and women lined up outside and then filtered into their opposite sides of the bathhouse, paying a modest fee — around 10 dirhams or $1 U.S. — to enter. The women removed their hijabs, clothes, slippers and shoes, stripping down to nothing before entering a large steam room, some stopping at faucets that lined the walls to fill their buckets with warm water and then plopping down on the floor. Some covered themselves with a pleasant-smelling brown, gooey concoction composed of black soap, traditionally made from the ash of African plants, henna or oils. They’d sit until the mixture got tingly or set in. Then came the scrubbing.

I’d never seen, let alone, experienced anything like a hammam before. I was shy about getting naked in front of women and children I didn’t know. I was shy about seeing them naked, and I was even more bashful about the concept of someone bathing me.

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The beginnings of the Hammam Spa, the first hammam in Houston

Even as Latifa Sluder studied skin care and related services, she was well aware that some of the the best methods were already embedded in her country’s culture.

Born and raised in Meknes, Morocco, Sluder grew up going to the hammam weekly, scrubbing away days of dead skin, stress and dirt.

“Hammam is in every corner in Morocco. It’s something that has been there for centuries,” said Sluder, adding that for many Moroccans, the custom is nothing special and is often used to clean up before major events like weddings and giving birth.

Still, Sluder said she was determined to bring the experience and the skin care benefits to the United States.

“I just want to bring the Moroccan culture to American people,” said Sluder, adding that a hammam session is ideal for dry skin, ingrown hairs and circulation among other things. “People go get a facial, go to massage, but they have no idea about the amount of dead skin that sits on their body.”

Sluder and her husband Ken started with the products — black soap, Argan oil and preservative-free lotions — bottling and selling them before moving from California to Texas. Once the couple reached the Houston area, Sluder wanted to expand the experience to an authentic hammam. In 2014, the couple opened Houston’s first hammam on Westheimer, offering up a range of spa services, including facials, sugar waxing and the traditional hammam packages. This February, Sluder held a grand opening forHammam Spa’s second location in Richmond.

Ken Sluder said the experience at Hammam Spa is traditional, and only slightly Americanized. Many people don’t want to take a bath with strangers, he added, so unlike a public Moroccan hammam, in which people bathe in one shared space, the couple incorporated individual rooms where couples or close friends can have the hammam experience together.

Sluder said many people come to her spas and aren’t sure what to expect, but after scrubbing one arm and comparing it to the other, her clients are able to see a difference in their skin.

When Sluder first exfoliated her husband Ken, he was astounded.

“You’re like ‘Whoa, what is that?! I take a shower everyday.’ But it’s not dirt. It’s dead skin,” he said.

Latifa Sluder says seeing people express awe at the process and their positive feedback has been rewarding.

“I’m helping people,” said Sluder. “They feel so good, so relaxed, amazing when they come out. … That makes me feel better and want to work harder.”

Experience a traditional Moroccan bathing experience at the Hammam Spa, Houston’s first and only hammam in Houston, 6508 Westheimer Rd, Suite C, 77057. Or, visit the newest location in Richmond, 15014 Lakefair Dr. Suite B, Richmond, TX 77406. Hours for both locations are 11 a.m.-8 p.m. Monday-Tuesday, Thursday through Saturday. noon-7 p.m. Sunday. Closed on Wednesdays. Visit thewebsite for more information. thehammamspa.com

But I had to try it.

My helper encouraged my mother and me to bring extra dirhams for tipping. She directed us to women, also mostly naked, who sat in the room waiting for someone to wash after their pores had opened with the help of the hot clouds of steam. The women went to work on our skin with textured mitts or loofas. My mom and I watched — half-amazed, half-horrified as the spirited back-and-forth scrubbing revealed little rolls of grayish dead skin all over our bodies.

My initial hesitation was quickly replaced with astonishment. It was now less about being naked and more about getting clean.

I became enthralled in the heat and dimness of the hammam, with the moments of idleness in the steam, and the soothing feeling of pouring buckets of warm water over my head. I was intrigued by how time seemed to stop for those couple of hours in the hammam. There seemed to be no time limit. And after we dried off and dressed, stepping out of the bathhouse into the light and breathing in the cool air made us feel brand new. Even the lightest breeze flowing softly over our exposed baby-smooth skin and through our hair made us feel feel like our pores and scalps could breathe.

To date, I’ve never experienced anything quite like it. So when I moved to Houston and learned that it had its own hammam — the Hammam Spa — I was ready to relive one of my favorite memories of Casablanca.

But examining the business’ website, I realized I had only heard of higher-end hammams like this one from my well-to-do Moroccan friends. In these type of hammams, guests are given the privacy of their own rooms and more luxurious offerings than the public hammam I had visited. Similarly, the Hammam Spa touted the traditional scrubbing experience with native Argan oil, black soap and other Moroccan products, but with individual rooms and steam rooms for guests. They also offered spa services ranging from facials, sugar waxing, and v-steam sessions, a special steaming treatment for a lady’s nether regions.

I eyed the page for weeks before booking my fiance and me a two-hour Valentine’s Day couple session for $299 — complete with the traditional exfoliating session and a massage. I was excited to share a part of where I lived with him.

Upon arrival, we were seated in a waiting room filled with vibrant Moroccan decor that brought back memories. Spa staff offered us water, Moroccan mint tea, wine and snacks as they readied our own personal room. When it was time to strip down, we sported disposable swimsuits, and were escorted in bathrobes to a large room with faucets, a shower and a steam room.

Spa professionals sat on us on our respective mats, covered our bodies in a liquid black soap and left us in the steam room to sit for several minutes. They rinsed us clean, and just like old times, the scrubbing and exfoliating began. They started gently with our faces, then moved to our bodies, sporadically dousing us with water to wash away the patches of dead skin that surfaced. The women were careful to ask about the pressure, which was nice considering my fiance was a first-timer.

Only steps into the hammam process did I remember that I hadn’t really briefed my fiance on what this hammam experience would be like. I laughed as I watched him go through a range of emotions: caught off guard as the woman’s hands covered him in liquid, soothed by the steam, slightly jolted then comforted by splashes of warm water, amused by the dead skin, and once again, soothed by the scrubbing — just like I had been during my first time in a hammam.

After the women washed our hair — an added bonus — my fiance and I showered and finished the hammam experience with the perfect ending: Swedish massages.

Sure, it wasn’t an exact replica of what I had experienced in the public hammam in Casablanca. There was less nudity, less community, and a set time frame with a much bigger price tag. But it was a worthy trade-off for a luxury-version of a traditional Moroccan exfoliating experience.

We left that night, breathing in the cool Houston air, feeling light, renewed and on a high of relaxation.

brittany.britto@chron.com