Egypt authorities admit mistakes but aim for 20 million visitors by 2020
Khaled Ramy, Egypt’s minister of tourism, said that “we failed to tell people about the positive things about Egypt” over the past four years, but confirmed plans to attract 20 million annual visitors by 2020, up from 9.8 million in 2014.
His ambitious plans to bolster the Egyptian tourism industry, which has suffered as a result of domestic political unrest and terrorist attacks, as well as violence in neighbouring Libya, ride on a new advertising campaign with a “six zero” budget, due to be launched in August.
Source: www.telegraph.co.uk